{"schema":"move.public-media-kit/v1","generatedFrom":"canonical newsroom content","publicationMode":"published","identity":{"company":"Kaifect","companyCategory":"The Performance Company","product":"Move","productCategory":"The Performance Platform","mission":"Maximize Human Potential","positioning":"Intelligence In Action","founder":"Matt Morse","website":"https://www.makeyourmove.ai","mediaEmail":"team@makeyourmove.ai"},"boilerplate":{"body":"Move is The Performance Platform from Kaifect, The Performance Company. Move turns what you know into a personalized next move for every person you serve, and helps you reach the next people who need it. Built first for sports, Move brings intelligence, personalization, opportunity, and performance into one system. Kaifect's mission is to Maximize Human Potential.","publicationState":"published"},"facts":[{"label":"Product","value":"Move","publicationState":"published"},{"label":"Company","value":"Kaifect","publicationState":"published"},{"label":"Product Category","value":"The Performance Platform","publicationState":"published"},{"label":"Company Category","value":"The Performance Company","publicationState":"published"},{"label":"Positioning","value":"Intelligence In Action","publicationState":"published"},{"label":"Mission","value":"Maximize Human Potential","publicationState":"published"},{"label":"Primary Market","value":"Sports","publicationState":"published"},{"label":"Model","value":"Business To Business To Consumer","publicationState":"published"},{"label":"Founder","value":"Matt Morse","publicationState":"published"},{"label":"Founder Book","value":"Make Your Move","publicationState":"published"}],"founderBios":[{"length":"short","label":"Short Bio","body":"Matt Morse is the founder of Kaifect and Move. He leads Move's vision, relationships, partnerships, and product direction. He is the author of Make Your Move.","publicationState":"published"},{"length":"medium","label":"Medium Bio","body":"Matt Morse is the founder of Kaifect, The Performance Company, and Move, its flagship Performance Platform. He leads Move's vision, relationships, partnerships, and product direction. His work is focused on turning intelligence into a clear next move that helps people perform. Matt is also the author of Make Your Move.","publicationState":"published"},{"length":"long","label":"Long Bio","body":"Matt Morse is the founder of Kaifect, The Performance Company, and Move, its flagship Performance Platform. He leads the vision, relationships, partnerships, and product direction behind Move. The platform is built around a simple idea: intelligence matters when it becomes action. Move helps organizations turn what they know into a personalized next move for every person they serve, while helping them reach the next people who need it. Matt's work centers on human performance, personalization, opportunity, and the practical use of AI. He is also the author of Make Your Move.","publicationState":"published"}],"assets":[{"id":"move-mark-lime","kind":"logo","label":"Move Mark In Lime","description":"PNG mark for light or dark layouts.","href":"/move-mark-lime.png","format":"PNG","publicationState":"published"},{"id":"move-mark-black","kind":"logo","label":"Move Mark In Black","description":"PNG mark for light layouts.","href":"/move-mark-black.png","format":"PNG","publicationState":"published"},{"id":"move-mark-white","kind":"logo","label":"Move Mark In White","description":"PNG mark for dark layouts.","href":"/move-mark-white.png","format":"PNG","publicationState":"published"},{"id":"move-mark-charcoal","kind":"logo","label":"Move Mark In Charcoal","description":"PNG mark for quiet editorial layouts.","href":"/move-mark-charcoal.png","format":"PNG","publicationState":"published"}],"productProof":[{"id":"book-in-action","kind":"product_demo","title":"Book In Action","description":"See one manuscript become personal for the reader who opens it.","href":"/in-action/book","publicationState":"published"},{"id":"program-in-action","kind":"product_demo","title":"Program In Action","description":"See one program become a clear path for each person it serves.","href":"/in-action/program","publicationState":"published"},{"id":"event-in-action","kind":"product_demo","title":"Event In Action","description":"See one event become personal notes and a next move for every attendee.","href":"/in-action/event","publicationState":"published"}],"customerPartnerProof":[],"appearances":[],"speakingTopics":[{"slug":"intelligence-in-action","title":"Intelligence In Action","promise":"How to turn what people know into the next move they can make now.","bestFor":"Leadership, innovation, and performance audiences","publicationState":"published"},{"slug":"future-of-human-performance","title":"The Future Of Human Performance","promise":"Why the next wave of performance tools must be personal, useful, and tied to real outcomes.","bestFor":"Sports, coaching, education, and business audiences","publicationState":"published"},{"slug":"from-content-to-outcomes","title":"From Content To Outcomes","promise":"How creators and organizations can help each person act without making more content for everyone.","bestFor":"Creators, authors, speakers, coaches, and program leaders","publicationState":"published"},{"slug":"ai-that-earns-trust","title":"AI That Earns Trust","promise":"A practical view of AI that is measured by useful action, human control, and real results.","bestFor":"Executive, technology, and future of work audiences","publicationState":"published"}],"storyHooks":[{"title":"The Next Move Matters More Than The Next Answer","angle":"AI can create more answers. The harder question is whether those answers help a person act.","proofBoundary":"Move can explain the product thesis and show current demos. Outcome claims need verified customer evidence.","publicationState":"published"},{"title":"Why Personalization Must Reach The Action","angle":"Changing the message is not enough if every person still gets the same next step.","proofBoundary":"Move can show how its demos change a path by person. Performance claims need approved measurement.","publicationState":"published"},{"title":"What Sports Can Teach Every Performance Company","angle":"Sports makes the loop visible: prepare, perform, recover, learn, and move again.","proofBoundary":"This is a founder point of view. Team, athlete, or partner stories need separate permission.","publicationState":"published"},{"title":"AI Should Be Measured In Outcomes","angle":"The useful question is not how much AI produced. It is what changed for the person it served.","proofBoundary":"Move can discuss its product standard. Metrics stay unpublished until sourced and approved.","publicationState":"published"}],"stories":[{"slug":"move-builds-public-newsroom","kind":"press_release","title":"Move Builds A Public Newsroom For Fast, Fact-Checked Stories","dek":"The new media system is built to give reporters, hosts, producers, and event teams one place for verified facts, approved assets, story ideas, and direct contact.","publishedAt":"2026-08-22","byline":"Move","pullQuote":"Move is the hero. Matt is the narrator. Customers will be the proof.","body":["Move has built a public newsroom for journalists, podcast hosts, TV and radio producers, and event organizers.","The newsroom brings Move's verified company facts, founder bios, approved logo files, speaking topics, product demos, and media contact into one public system. Every page reads from the same source, so facts can be updated once without drifting across the site.","The first release is intentionally strict. It does not publish unverified metrics, appearances, customer results, partnerships, awards, or founder history. Headshots and product screenshots will appear only after the exact files are approved for public press use.","Move is The Performance Platform from Kaifect, The Performance Company. Its mission is to Maximize Human Potential by turning intelligence into a clear next move."],"publicationState":"published"},{"slug":"the-next-move-matters-more-than-the-next-answer","kind":"movemag","title":"The Next Move Matters More Than The Next Answer","dek":"More intelligence is not the finish line. The value begins when a person knows what to do next.","publishedAt":"2026-08-22","byline":"Move Editorial","pullQuote":"The win is not more output. The win is useful action.","body":["AI can make an answer in seconds. It can also make a thousand answers before a person takes one useful step.","Move starts with a different question: what should this person do next? That changes the job. Intelligence has to fit the person, the moment, and the outcome they are trying to reach.","That is why Move treats personalization as more than changing words. The next move should change too. A reader, athlete, customer, coach, or team may begin with the same source, but they should not be forced through the same path.","The standard is simple. Turn what is known into action. Learn from what happens. Then make the next move better."],"publicationState":"published"}],"mediaPaths":[{"audience":"Journalists","description":"Start with verified facts, company language, current news, and clear proof limits.","href":"/press#facts","action":"Open The Fact Sheet"},{"audience":"Podcast Hosts","description":"Use Matt's approved bios, founder point of view, and conversation-ready story hooks.","href":"/founder","action":"Meet Matt Morse"},{"audience":"TV And Radio Producers","description":"Get tight language, approved marks, product demos, and one direct booking path.","href":"/press#assets","action":"Open The Media Kit"},{"audience":"Event Organizers","description":"Review speaking topics, audience fit, and the public request path.","href":"/speaking","action":"Explore Speaking"}],"publicationStatus":{"appearances":"No verified third-party appearances are published yet.","customerProof":"Customer and partner stories publish only after the relationship, permission, quote, and result are verified.","headshots":"No approved founder headshot is published yet.","screenshots":"No approved public product screenshot pack is published yet."}}